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5 Ways Digital Technology Is Redefining Competitive Dynamics

UVA Darden

5 Ways Digital Technology Is Redefining Competitive Dynamics burtonc Tue, 08/29/2023 - 21:27 29 August 2023 Operations & Technology Strategy Digital Transformation Seb Murray Digital technologies, once simply considered tools for efficiency and convenience, have emerged as the driving force behind a paradigm shift in competition across industries.

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Ad-Free or Ad-Full? Streaming and the Media Diet Dilemma

UVA Darden

Now, as many popular streaming services have subscription plans with different levels of advertising or no ads at all, advertisers run the risk of paying for a spot that will never reach a large chunk of their intended audience. Ad-Free or Ad-Full? per month for a “basic with ads” plan, supplementing its pricier ad-free plans.

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The Personality Traits of Streaming Services: What Roles Do Original Series Play?

UVA Darden

burtonc Tue, 03/21/2023 - 16:38 20 March 2023 Marketing & Sales Strategic Marketing Digital Transformation Caroline Newman “Watching television” means something different than it did 10 years ago. It’s a question that may significantly be affected by revenue sources. And can you keep them long enough to show them advertisements?”

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5 STAGES OF AI MATURITY IN MARKETING: A BLUEPRINT FOR THE MARKETING REVOLUTION

UVA Darden

Starting as an online marketplace for buying and selling goods, Alibaba has evolved into a data-centric ecosystem that links together vendors, advertisers, service providers, logistics firms, manufacturers and financial service providers.