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Ad-Free or Ad-Full? Streaming and the Media Diet Dilemma

UVA Darden

Now, as many popular streaming services have subscription plans with different levels of advertising or no ads at all, advertisers run the risk of paying for a spot that will never reach a large chunk of their intended audience. Netflix, for example, launched tiered subscription services in November, allowing users to pay $6.99

Media 98
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Too Many Choices: A Model to Predict Open-Ended Consumer Decisions

UVA Darden

Too Many Choices: A Model to Predict Open-Ended Consumer Decisions burtonc Wed, 08/23/2023 - 11:55 22 August 2023 Marketing & Sales Data & Analytics Strategic Marketing Diversity, Equity and Inclusion Seb Murray Picture this: you’re about to go on your lunch break, hunger pangs nudging you toward a satisfying meal. But where to eat?