The Personality Traits of Streaming Services: What Roles Do Original Series Play?
UVA Darden
MARCH 21, 2023
It’s a question that may significantly be affected by revenue sources. That is one reason streaming services are moving away from number of subscribers as a primary metric and toward a metric called ARPU, or average revenue per user. It’s a metric perhaps similar to retail’s judgment of customer lifetime value. “It
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