AIHR

FEBRUARY 14, 2024

Recruitment ROI is an important metric that lets HR professionals calculate if their recruitment process is adding value to an organization — or costing it more money than each new hire is worth. Contents What is ROI in recruitment? Why should HR track recruitment ROI? ROI is about more than how much a hire costs, though.

ROI 57

ROI Recruitment Advertising Metrics 57

15Five

MAY 19, 2023

According to Gartner, 58% of organizations say a lack of relevant metrics to track HR progress is one of the top barriers to effective strategic planning. Most other business functions have a standard set of metrics that show the effectiveness of their team and how they’re contributing to the company’s bottom line (e.g.,

Metrics 90

Metrics Retention Revenue Employee Engagement 90

Andrew Chen

JULY 25, 2022

During a bull market, the primary metric that people talk about is just top-line growth — what’s your year-over-year growth rate. One metric that’s been recently popularized by David Sacks is the “ Burn Multiple ” — he defines it below: Burn Multiple = Net Burn / Net New ARR. The new normal.

ROI 85

ROI Revenue Metrics Marketing 85

Chief Executive

MAY 20, 2022

Marketing understands target personas, lead generation funnels and parts of the customer journey, but some teams fail to translate successful marketing metrics into successful selling metrics. Research has shown that, on average, sales teams spend a whopping two-thirds of their time on non-revenue-generating tasks.

Sales 98

Sales Sales Marketing Revenue 98

Vantage Circle

MARCH 13, 2019

“There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf. In this epoch of aggressive yet convenient advertisement campaigns, it's easier to get lost, now more than ever. Most platforms allow you to target your advertisement to prospect. Research. Target Audience.

Advertising 40

Advertising A/B Testing Marketing Media 40

Andrew Chen

JUNE 26, 2017

Paying for acquisition is one of the key channels still available, if you can find the right untapped audience segments with high ROIs. – but it’s also because competition is getting fiercer on Facebook ads, not less, which is evidenced by the rapid increase in the advertiser count as well as the increase in revenue per user. .

Advertising 111

Advertising Revenue Marketing Retention 111

Peter Winick

MARCH 6, 2023

Companies could also obviously use advertising, but ads looked like ads, and they were not very trusted by people. And they were marked clearly as advertisements. So the third phase was figuring out how to use content and thought leadership to actually drive a business in terms of lead generation or revenue attribution.

Media 130

Media Marketing Sales Sales 130