Remove Assets Remove B2B Remove Metrics Remove Scaling
article thumbnail

Top 10 Reasons your Sales Reps Struggle with Social Selling

LSA Global

We define B2B social selling as the ongoing process of leveraging digital channels to find, engage, and connect with ideal target clients. High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. 80% more productive.

Sales 36
article thumbnail

Previewing a full chapter of The Cold Start Problem — my upcoming book dropping in December

Andrew Chen

I saw it first-hand at Uber, which scaled to billions in revenue, and also within startups at Andreessen Horowitz, which has funded companies from Github, Coinbase, and Figma to Clubhouse and Airbnb. How to get them started, how to scale them, and what it’s like to compete. Colorful flags from every country hung from the ceiling.

Scaling 63
article thumbnail

Leveraging Your Organization’s Thought Leadership | Peter Winick and Bill Sherman

Peter Winick

They discuss thought leadership strategy (and how to create one), as well as the baseline criteria and metrics you should use, the warning signals that your strategy isn’t working, and the importance of alignment across the organization. Those are the pieces that cause an idea to reach scale further and faster.

Sales 130