Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. And then we layered in payment integration and each time we did that the total growth of the company would actually accelerate which is very hard to do at scale. .

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

DECEMBER 10, 2018

Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. If the below deck is the macro view of how I’m looking at markets, industries, and technologies, then the metrics deck gives my POV on how to diligence each company.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans.

SaaS 111

SaaS Sales Sales B2C 111

Brian Balfour

JANUARY 11, 2018

We’ve all heard the rallying cry of the “One Metric That Matters”. But blindly buying into the concept of the one metric that matters (OMTM) is a fatal oversimplification. The one key metric can make you think that is not important.” 4 Reasons OMTM is Misleading Even the name “One Metric That Matters” is problematic.

Metrics 105

Metrics Retention Revenue SaaS 105

Andrew Chen

DECEMBER 10, 2018

Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. If the below deck is the macro view of how I’m looking at markets, industries, and technologies, then the metrics deck gives my POV on how to diligence each company.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

NOVEMBER 1, 2021

Or are you trying to scale its success? In the book, I describe stage-by-stage how to successfully start and scale the central forces that power tech’s most successful companies — network effects. When a company like Dropbox, Slack, or Uber hit scale, it might seem like network effects kick in, and the next phase is easy.

Scaling 82

Scaling Marketing Recruitment B2B 82

Peter Winick

OCTOBER 10, 2022

As a consultant, he teaches business owners to streamline their marketing approach, increase revenue, and scale strategically. It’s more focused on, on that as a metric. I think there is not the B2B sales are an going to really fundamentally reset how we engaged with clients and how we help them through their buying process.

Marketing 189

Marketing Sales Sales B2B 189

Peter Winick

JUNE 29, 2023

They discuss thought leadership strategy (and how to create one), as well as the baseline criteria and metrics you should use, the warning signals that your strategy isn’t working, and the importance of alignment across the organization. Those are the pieces that cause an idea to reach scale further and faster.

Sales 130

Sales Sales Education Scaling 130

Andrew Chen

JANUARY 9, 2020

I did a Q&A on Quora about investing, growth channels, metrics, and life as a startup CEO — it was fun, and some of the answers ended up getting a million views! The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years?

Marketing 110

Marketing Retention B2B Scaling 110

Andrew Chen

JULY 20, 2020

Solving for the Adjacent User through growth and scaling work helps your product realize its true product-market fit potential. Sitting at the edge of each user state is a quantitative metric that indicates conversion from one state to the next. Paying User, the metric that monitors that edge is free to paid conversion.

Retention 145

Retention Marketing Accounts Metrics 145

Andrew Chen

NOVEMBER 3, 2021

I plan to write a few essays on this topic — it’s relevant, given the new trend of “Product-Led Growth” in B2B, and the resurgence of new social apps in the wave of Creator Economy startups. This is a powerful metric, because it adds up. And by the way, you can order my upcoming book here! thanks, Andrew.

Retention 72

Retention Marketing Metrics Media 72

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Stage : Early-stage for B2C, an evergreen lever for B2B. Cost : Medium.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JANUARY 9, 2020

I did a Q&A on Quora about investing, growth channels, metrics, and life as a startup CEO — it was fun, and some of the answers ended up getting a million views! The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years?

Marketing 52

Marketing Retention B2B Scaling 52

Andrew Chen

JULY 20, 2020

Solving for the Adjacent User through growth and scaling work helps your product realize its true product-market fit potential. Sitting at the edge of each user state is a quantitative metric that indicates conversion from one state to the next. Paying User, the metric that monitors that edge is free to paid conversion.

Retention 59

Retention Marketing Accounts Metrics 59

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Stage : Early-stage for B2C, an evergreen lever for B2B. Cost : Medium.

User Experience 48

User Experience Retention Marketing Travel 48