Peter Winick

DECEMBER 1, 2022

You have people either come up with an idea and say, we should launch a blog or a podcast or do this or that, and they start focusing on the asset rather than the outcome. And that leads to all sorts of troubles down the line, because asset based thought leadership doesn’t work. On the road.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Peter Winick

AUGUST 4, 2022

I used to you know, my neighbors used to joke about it when I when they would see the car come pick me up at 430 in the morning to travel. They thought I worked at a travel agency. Where’s the ROI and why do we why do we continue to spend and spend more? And you explained that to somebody. Peter Winick Right.

Marketing 246

Marketing Software B2B Media 246

Chief Executive

JANUARY 31, 2023

Starting with all the assets we have today, how would you now design your team and processes and responsibilities from scratch? And our travel policy: It was put down in haste some time back, but now when we look at it, we see that it lacks controls. So with a bit of automation, we would remove them.

Software 97

Software Cash Flow Travel Marketing 97