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Required reading for marketplace startups: The 20 best essays

Andrew Chen

JULY 10, 2018

Jonathan Golden (ex-Airbnb) on bootstrapping liquidity, adding host guarantees, reacting to competition, user experience. Gives a sense on why B2B marketplaces often don’t work: [link]. Current trends in marketplaces. Next topic, the current crop of marketplaces has gotten huge for a reason.

Metrics 110
Metrics Retention eCommerce User Experience 110
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What to look for when you’re hiring a Head of Growth

Andrew Chen

NOVEMBER 1, 2021

Network effects emerge when products, like marketplaces, social apps, B2B collaboration tools, and so on, get more useful the more users that are on them.In For example, the Acquisition Effect is powered by viral growth and the user experience that compels one set of users to invite their others into the network.

Scaling 82
Scaling Marketing Recruitment B2B 82
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