Vantage Circle

DECEMBER 16, 2021

Sociabbles’ unique employee communication and advocacy platform makes the user experience easier, quicker, and engaging. Oktopost is a social media management, social listening, and employee advocacy solution that enables B2B organizations to amplify their brand on social media and measure the real impact on the business.

Media 52

Media Marketing Sales Sales 52

Andrew Chen

JULY 10, 2018

Jonathan Golden (ex-Airbnb) on bootstrapping liquidity, adding host guarantees, reacting to competition, user experience. Gives a sense on why B2B marketplaces often don’t work: [link]. Current trends in marketplaces. Next topic, the current crop of marketplaces has gotten huge for a reason.

Metrics 110

Metrics Retention eCommerce User Experience 110

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).

User Experience 111

User Experience Retention Marketing Travel 111

Chief Executive

JULY 29, 2022

It’s a way to unlock a lot of knowledge that’s trapped in our organization and others and to deliver better solutions for the end users, who in our industry are military and recreational customers. User-interface and user-experience software. B2B technology integrator. PROVE THAT IT WORKS. Dean Guida, CEO.

Software 98

Software Marketing Assets Engineering 98

Andrew Chen

NOVEMBER 1, 2021

Network effects emerge when products, like marketplaces, social apps, B2B collaboration tools, and so on, get more useful the more users that are on them.In For example, the Acquisition Effect is powered by viral growth and the user experience that compels one set of users to invite their others into the network.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 13, 2018

Above: When you just look at the cross-section of companies in the industry, many of the newest and best B2B and consumer companies have all built growth teams. For the new user experience – which might include increasing signup conversion, and maybe even integration into ads – you’d probably emphasize engineers.

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110