Benchmarking eCommerce Onboarding Retention 
Andrew Chen
JULY 10, 2018
To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. How to think about frequency and retention? Amazing, thoughtful preso. Must watch. Now let’s get to the links.
Andrew Chen
NOVEMBER 1, 2018
2) Then, to identify potential upside based learnings from within the company as well as across benchmarks from across industry. Education during onboarding helps too. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low. 3) And finally, to prioritize and make decisions that impact the future.
Expert insights. Personalized for you.
110 
Let's personalize your content