Andrew Chen

JULY 10, 2018

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. Amazing, thoughtful preso. Must watch. Solving the Chicken and Egg problem of marketplaces. Now let’s get to the links.

Metrics 110

Metrics Retention eCommerce User Experience 110

Andrew Chen

AUGUST 6, 2018

In ecommerce marketplaces it’s power sellers, in ridesharing platforms it’s power riders, and in social networks it’s influencers. Is there something about the product — e.g. onboarding, the core experience, etc. The importance of power users. Thanks again to Li Jin for pulling together this essay!

SaaS 111

SaaS Metrics eCommerce B2B 111

Andrew Chen

NOVEMBER 1, 2018

2) Then, to identify potential upside based learnings from within the company as well as across benchmarks from across industry. Education during onboarding helps too. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low. 3) And finally, to prioritize and make decisions that impact the future.

Metrics 111

Metrics Scaling Marketing Media 111