Brian Balfour

MARCH 21, 2017

Most growth communities, forums, and email lists will inevitably have that thread that goes: “Hey, what are the benchmarks everyone’s seeing for X?” I constantly find people seeking out benchmarks or pointing to benchmarks, and we’ve all been there -- who doesn’t want some normalizing data to understand whether we’re on track or not?

Benchmarking 40

Benchmarking Metrics eCommerce Retention 40

Vantage Circle

MAY 20, 2022

." Ideally, you'll have baseline pre-intervention data to track progress, but if not, use benchmark data from others in your industry. Retention and turnover. He likes sharing his knowledge in a wide range of domains ranging from IT, eCommerce, startups, social media to human capital management, and much more.

Inclusion 98

Inclusion Diversity Education Recruitment 98

Andrew Chen

JULY 10, 2018

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. How to think about frequency and retention? Amazing, thoughtful preso. Must watch. Now let’s get to the links.

Metrics 110

Metrics Retention eCommerce User Experience 110

Andrew Chen

NOVEMBER 1, 2018

2) Then, to identify potential upside based learnings from within the company as well as across benchmarks from across industry. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low. We can then use the cohort retention curves to build curves that translate to monthly actives or customers.

Metrics 111

Metrics Scaling Marketing Media 111