LSA Global

MARCH 15, 2021

Cross-selling involves purposefully marketing and selling additional value-added products and services to existing customers that complement what they have already purchased or are considering buying. Or an eCommerce website recommending personalized additions to your cart before you check out. Why Increase Cross – selling?

Sales 36

Sales Sales Revenue eCommerce 36

Andrew Chen

MAY 14, 2018

This was originally published on Intercom’s blog here. Those working in growth and retention must continually seek “fresh powder.”. Those early experiments you’re talking about happened during a time when they knew that storing and syncing files had very high retention. Hope you enjoy! -A]. Listen to the podcast here ».

SaaS 71

SaaS Retention B2B eCommerce 71

Andrew Chen

NOVEMBER 1, 2018

My journey took a while too: 10 years in the Bay Area (and blogging, building my network, etc). While there were people thinking about user acquisition and ad tech, and some early consumer teams (like Eric Ries’s IMVU) thinking about cohort curves to mention retention, it hadn’t been centralized into a team that could execute against it.

Metrics 111

Metrics Scaling Marketing Media 111