Product Training versus Sales Training – Which Matters Most?
LSA Global
MAY 21, 2018
firmness, size or price); they sell the customer benefits (a good night’s sleep). The sales reps that outperform their peers do not only share the commoditized features of the bed (e.g. Two Main Types of Sales Training. We have also found two main types of business sales training. It does not change on-the-job performance.
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