UVA Darden

DECEMBER 13, 2023

His research explores how technology innovation influences competition among entertainment and media firms and the deployment of these technologies to better understand consumer and firm behaviors. As a media management scholar, Palomba's research focuses on consumer behavior, branding, and marketing behind video games, television and film.

Digital Transformation 98

Digital Transformation Media Business Administration Administration 98

UVA Darden

FEBRUARY 2, 2023

The paper, which Palomba co-authored with Vijay Viswanathan and Judy Franks of the Northwestern Medill School of Journalism, Media, Integrated Marketing Communications, explores how ad-free and tiered subscription models are reshaping the media landscape and outlines seven new “consumer clusters” that advertisers could target.

Media 98

Media Advertising Revenue Digital Transformation 98

UVA Darden

MARCH 21, 2023

burtonc Tue, 03/21/2023 - 16:38 20 March 2023 Marketing & Sales Strategic Marketing Digital Transformation Caroline Newman “Watching television” means something different than it did 10 years ago. Additionally, he studies how technology innovations influence competition among entertainment and media firms.

Revenue 96

Revenue Metrics Media Advertising 96

UVA Darden

AUGUST 9, 2023

The Questions to Ask burtonc Wed, 08/09/2023 - 16:15 21 July 2023 Operations & Technology Entrepreneurship & Innovation Modern Global Leadership Digital Transformation Artificial intelligence is all the rage. Savvy investors and businesses capitalize on the new, new thing to great benefit.

Digital Transformation 98

Digital Transformation Government Business Administration Advertising 98