Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Key Question #1: How long between your marketing/sales touch points and when someone becomes a customer?

SaaS 111

SaaS Sales Sales B2C 111

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Why offline products are so compelling for acquiring customers. High frequency versus episodic usage products.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2018

While there were people thinking about user acquisition and ad tech, and some early consumer teams (like Eric Ries’s IMVU) thinking about cohort curves to mention retention, it hadn’t been centralized into a team that could execute against it. Thinking about new user experience, engagement metrics, and other important concepts.

Metrics 111

Metrics Scaling Marketing Media 111