Vantage Circle

AUGUST 21, 2022

Sales professionals' skills and productivity strongly impact an organization's ROI and reputation. So, hiring the right resources and managing sales talent is crucial to winning and retaining customers, thereby building a successful business model. Tip 1: Understand the Different Sales Roles. What's more?

Human Resources 106

Human Resources Sales Sales Compensation 106

Andrew Chen

DECEMBER 20, 2016

CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and sales funnel. Key Question #1: How long between your marketing/sales touch points and when someone becomes a customer? Example 2: SaaS Company w/ Inside Sales.

SaaS 111

SaaS Sales Sales B2C 111

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. Part one of this conversation focuses specifically on the aspect of user acquisition for growth, and then we cut off and go into the aspects of growth for user engagement and retention, in the next episode. Part 2: Engagement and Retention.

Marketing 75

Marketing Metrics Retention eCommerce 75

Vantage Circle

MARCH 9, 2022

This is good for morale and will improve employee retention, but it’s especially important as we start to see more of Gen Z in the workforce. It occurs to them that your company would need to implement an artificial intelligence sales system soon to keep up with that. So far this has resulted in products like Gmail and AdSense.

Manager 19

Manager eCommerce Implementation Marketing 19

Andrew Chen

NOVEMBER 1, 2018

One of the reasons I’ve been excited about being a professional investor is the ability to apply my skills as an operator. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low. We can then use the cohort retention curves to build curves that translate to monthly actives or customers.

Metrics 111

Metrics Scaling Marketing Media 111