Vantage Circle

AUGUST 21, 2022

Sales professionals' skills and productivity strongly impact an organization's ROI and reputation. So, hiring the right resources and managing sales talent is crucial to winning and retaining customers, thereby building a successful business model. Tip 1: Understand the Different Sales Roles. What's more?

Human Resources 105

Human Resources Sales Sales Compensation 105

Andrew Chen

DECEMBER 20, 2016

CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and sales funnel. Key Question #1: How long between your marketing/sales touch points and when someone becomes a customer? Example 2: SaaS Company w/ Inside Sales.

SaaS 111

SaaS Sales Sales B2C 111

Growth Hacker

APRIL 11, 2022

You are touching on marketing stuff, sales stuff, design stuff, and product stuff. If your marketing director was unsure about a new acquisition strategy and, through your small scale tests, you have some data that proves that this is the right direction, don't make the decision and get the credit. With a growth team.

eCommerce 52

eCommerce Marketing Sales Sales 52

Brian Balfour

JANUARY 4, 2017

DON’T RELY ON AVERAGE CAC CAC = Total Marketing + Sales Expenses / # of New Customers Acquired The above basic CAC calculation will get you the average CAC across your business. For internal operations and decision-making however, average CAC is almost always useless. Average marketing/sales cycle is less than 30 days.

Sales 71

Sales Sales Marketing eCommerce 71

Peter Winick

AUGUST 15, 2022

We discuss finding the will to scale business to include both the old ways that worked for years, and the new methods that were developed for the pandemic and continue to be relevant today. Discover ways to scale your business to incorporate both the old and the new. Peter Winick Well, but I think scale is a piece of this.

Marketing 237

Marketing Scaling B2C eCommerce 237

Andrew Chen

NOVEMBER 1, 2018

One of the reasons I’ve been excited about being a professional investor is the ability to apply my skills as an operator. The reason is that it’s really really hard to scale acquisition – only a few, like viral loops, paid marketing, and SEO can bring you to millions or tens of millions of users.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

SEPTEMBER 4, 2018

And then we layered in payment integration and each time we did that the total growth of the company would actually accelerate which is very hard to do at scale. . And then there’s this dynamics on how does it scale over time, CAC tends to go up, LTV tends to go down. ” “How is it gonna scale?”

Marketing 75

Marketing Metrics Retention eCommerce 75