eCommerce, Retention and User Experience

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eCommerce

Retention

User Experience

Required reading for marketplace startups: The 20 best essays

Andrew Chen

JULY 10, 2018

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. Jonathan Golden (ex-Airbnb) on bootstrapping liquidity, adding host guarantees, reacting to competition, user experience.

Metrics

Metrics Retention eCommerce User Experience

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

NOVEMBER 1, 2018

While there were people thinking about user acquisition and ad tech, and some early consumer teams (like Eric Ries’s IMVU) thinking about cohort curves to mention retention, it hadn’t been centralized into a team that could execute against it. Thinking about new user experience, engagement metrics, and other important concepts.

Metrics

Metrics Scaling Marketing Media

OrgDev Digest

Required reading for marketplace startups: The 20 best essays

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

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