Why Trade Associations Need to Think Bigger
Association Now Leadership
JUNE 25, 2023
Advocacy is still Topic A at trades, but a new survey shows that they’re rethinking partnerships and meetings to remain effective. Trade associations have a reputation for being monolithic organizations—they represent the whole of a major industry, busily advocating for its member companies but not looking far beyond that. A new survey, though, suggests that trade associations have been compelled to stretch more, and recognize that they’re just one piece in a larger value chain.
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