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Elevating Thought Leadership in Any Size Organization | Dr. Karthik Nagendra

Peter Winick

AUGUST 28, 2023

In today’s episode, we’re chatting with Dr. Karthik Nagendra, Founder and CEO of ThoughtStarters, the first thought leadership marketing company in Asia. This episode tackles thought leadership from both a large and small scale, and offers advice for leaders, sales teams, marketing, and researchers alike! Let’s begin.

Engineering 130
Engineering Sales Sales Marketing 130
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Reaching Scale in Thought Leadership | Bill Sherman

Peter Winick

OCTOBER 3, 2022

Our host, Bill Sherman, discusses reaching scale and the various methods you can use to increase your share of the market. Bill discusses the differences between Total Addressable Market (TAM), and Share of Market (SOM), the market percentage that you are currently reaching. Broadcasting Narrowcasting and Pointcasting.

Scaling 130
Scaling Marketing Metrics Advertising 130
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