Chief Outsiders

FEBRUARY 16, 2022

(Blog 1) Step Zero: The Dark Funnel. If your sales funnel is lurking in the shadows, it may be because it’s filled with people who are trying to avoid the spotlight. They make your metrics charts look happy but your sales teams – not so much.

Sales Funnel 52

Sales Funnel Revenue Marketing Sales 52

Peter Winick

NOVEMBER 20, 2023

Nora explains how you need to tie activity to business outcomes and understand what action you want them to take next, moving them deeper into your content but not necessarily leading them into a sales funnel. Not all calls to action must lead into the sales funnel. There’s not a direct line to sales.

Sales Funnel 306

Sales Funnel Sales Sales Marketing 306

AIHR

NOVEMBER 28, 2022

How to use metrics to track PIP objectives. It’s, therefore, imperative for managers to track employee performance through the right metrics. A Net Promoter Score metric ensures that this remains top of your list and that you create a way to receive valuable feedback from customers. Download PIP Template (Editable PDF).

Metrics 111

Metrics Sales Sales Implementation 111

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Key Question #1: How long between your marketing/sales touch points and when someone becomes a customer?

SaaS 111

SaaS Sales Sales Marketing 111

Peter Winick

MAY 4, 2023

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. Thought Leaders need to proactively tell the story of why they are the expert on the topics they discuss. Contact us for more information.

Metrics 130

Metrics Sales Funnel Marketing Accounts 130

Peter Winick

JULY 13, 2023

We learn how it requires a multi-step marketing process that creates multiple touch points, allowing potential clients to get to know you, what you stand for, and the problems you are able to solve. Vaughn explains how the two main marketing platforms he has been using are LinkedIn and podcasting. Contact us for more information.

Leadership Development 130

Leadership Development Marketing Sales Sales 130

Help Scout Leadership

JUNE 22, 2021

Customer service, when done well, has just as much impact as a strong sales funnel or excellent marketing efforts. It’s easier to make a sale when your customers feel supported, and word-of-mouth marketing after an extraordinary experience is one of the best pitches on the market. Not convinced? Deloitte ).

Media 128

Media Sales Sales Marketing 128