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Are you marketing or selling?

Peter Winick

And it’s the difference between marketing and selling as a thought leader. And as a general rule, when you’re moving into the B2C space, that’s marketing. It’s high volume, low ticket, sales funnels, etc. And selling is different than marketing. The post Are you marketing or selling?

Marketing 130
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Accountability for Entrepreneurs: From Chaos to Clarity

Jackie Nagel

Your marketing and sales funnels are functioning beautifully and creating a consistent stream of clients for your business. And the worst part is being swamped with day-to-day operations when all you really want to do is focus on growing or scaling your business. You’ve proven your business model. Cash flow is shrinking.

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How To (Actually) Calculate CAC

Andrew Chen

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Key Question #1: How long between your marketing/sales touch points and when someone becomes a customer?

SaaS 111
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Performance Improvement Plan Template & Guide [Free Download]

AIHR

Rank performance on scales: Ranking performances according to pre-defined scales is a great way to quantify performance versus expectations. Problem: The employee is an excellent designer who is unable to meet deadlines, resulting in social media marketing campaigns that are presented after the due date.

Metrics 111
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Which Departments Can Be Automated? An SMB Guide

Zenefits

It can’t learn from its mistakes or do complex tasks, but it can effortlessly process a lot of small-scale paperwork, such as processing invoices. Sales processes. A solid Customer Relationship Management (CRM) platform makes it easier to automate sales funnels and keep your sales team on task.