UVA Darden

AUGUST 23, 2023

After all, “If a promising option isn’t conceived, it can’t be chosen, no matter how much it might align with your preferences,” said the lead author, Darden Professor Zhihao Zhang. This is something that all marketers strive for,” Zhang said. How to predict success?

Marketing 81

Marketing Sales Sales Diversity 81

UVA Darden

JANUARY 5, 2024

Zhihao Zhang discusses the role memory plays, as well as implications of his groundbreaking research for brand awareness and beyond. Before joining Darden, Zhang was a postdoctoral scholar at the Haas School of Business at the University of California, Berkeley. The University of Tennessee, Knoxville; M.Ed.,

Business Administration 98

Business Administration Education Administration Media 98

UVA Darden

FEBRUARY 8, 2023

Asking the brain, not the person, could reduce — if not eliminate — these inconsistencies,” said the lead author, Darden Professor Zhihao Zhang. Similarity is an incredibly hard thing to measure in an objective way,” said Zhang. What Is ‘Similarity’? Tsinghua University; M.Phil., Yale University READ FULL BIO Read More

Business Administration 52

Business Administration Marketing Administration Media 52