Peter Winick

JANUARY 27, 2023

Our conversation begins with the difficult topic of measuring the ROI of a business book. Back in about it was 2014 or 2015. Peter Winick Well, and stay there for a minute, because this is one of the pressures that I have around publishing, is that, listen, a publisher’s success metric is really, really simple.

Marketing 246

Marketing Nonprofit Sales Sales 246

Andrew Chen

MAY 28, 2019

In 2014, the first season of Serial aired, considered to be the first breakout podcast, with its narrative audio journalism drawing in 5M downloads in the first month. The release of this app is widely considered an inflection point for the industry, as it put podcasts a single tap away for hundreds of millions of users around the world.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

In 2014, the first season of Serial aired, considered to be the first breakout podcast, with its narrative audio journalism drawing in 5M downloads in the first month. The release of this app is widely considered an inflection point for the industry, as it put podcasts a single tap away for hundreds of millions of users around the world.

Advertising 40

Advertising Revenue Media Marketing 40