Andrew Chen

NOVEMBER 1, 2018

While there were people thinking about user acquisition and ad tech, and some early consumer teams (like Eric Ries’s IMVU) thinking about cohort curves to mention retention, it hadn’t been centralized into a team that could execute against it. Thinking about new user experience, engagement metrics, and other important concepts.

Metrics 111

Metrics Scaling Marketing Media 111

Vantage Circle

JANUARY 9, 2024

Rippling started in 2016 with headquarters in San Francisco, US; ever since, it has experienced significant growth, serving over 2000 customers in 2024 as per the latest reports. There are also some additional costs to consider, such as: Implementation fees : This one-time fee for setting up your account can range from $1,000 to $10,000.

Software 64

Software Compliance Onboarding Administration 64

Andrew Chen

MAY 28, 2019

It could create a strong advantage around paid marketing if a product has high subscription retention or ARPU, allowing them to make higher bids in the various ad networks. New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

It could create a strong advantage around paid marketing if a product has high subscription retention or ARPU, allowing them to make higher bids in the various ad networks. New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016.

Advertising 40

Advertising Revenue Media Marketing 40