A/B Testing, Advertising, Onboarding and User Experience

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A/B Testing

Advertising

Onboarding

User Experience

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. Education during onboarding helps too. This is your forecast.

Metrics

Metrics Scaling Marketing Media

How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

Andrew Chen

NOVEMBER 13, 2018

Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. For the new user experience – which might include increasing signup conversion, and maybe even integration into ads – you’d probably emphasize engineers.

A/B Testing

A/B Testing Engineering Marketing User Experience

OrgDev Digest

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

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