Andrew Chen

NOVEMBER 13, 2018

Above: When you just look at the cross-section of companies in the industry, many of the newest and best B2B and consumer companies have all built growth teams. It provides an underlying system for increasing metrics whether it’s revenue, acquisition, retention, engagement, or another key business metric.

Engineering 110

Engineering A/B Testing Marketing User Experience 110

Andrew Chen

NOVEMBER 1, 2021

Network effects emerge when products, like marketplaces, social apps, B2B collaboration tools, and so on, get more useful the more users that are on them.In Roadmap : Testing a series of more scalable growth channels, showing that if one network can be built, then multiple networks might be launched as well.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Stage : Early-stage for B2C, an evergreen lever for B2B. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Stage : Early-stage for B2C, an evergreen lever for B2B. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product.

User Experience 48

User Experience Retention Marketing Travel 48