LSA Global

MAY 8, 2023

The cross-selling strategy was part of a strategic sales initiative to grow globally while achieving economies of scale across markets, regions, products, services, and suppliers.

Sales 36

Sales Sales Sales Management B2B 36

Walk Me

JULY 19, 2022

Companies depend on the success of salespeople, which is why the public often views sales departments as one of the highest-stress environments within a company. When change leaders throw the uncertainty and discomfort of a drastic transformation strategy into this mix, it can seem like a sadistic act upon sales employees’ heads.

Change Management 52

Change Management Sales Sales Manager 52

LSA Global

APRIL 10, 2020

We define B2B social selling as the ongoing process of leveraging digital channels to find, engage, and connect with ideal target clients. High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships.

Sales 36

Sales Sales B2B Metrics 36

LSA Global

APRIL 1, 2020

Why Social Selling Training Programs Fail to Grow the Sales Pipeline. When done right, curated online relationships should turn into more meaningful and more qualified sales conversations. Recent IDC research found that: 75% of the B2B Buyers use social media to inform and support purchase decisions. Lack of Sales Coaching.

B2B 36

B2B Sales Sales Media 36

Help Scout Leadership

APRIL 27, 2021

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. 6 user adoption strategies for B2B SaaS businesses.

SaaS 94

SaaS Onboarding B2B Marketing 94

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans.

SaaS 111

SaaS Sales Sales B2C 111

Andrew Chen

JUNE 26, 2017

Cohort analysis was a sophisticated approach, and we also didn’t have a sense for MAU, DAU or other more granular metrics. In B2B, we’re seeing the same phenomenon. YesWare <> Hubspot Sales. Ten years ago, we used to look at total registered users. You can get this chart from Mixpanel (and may others!)

Advertising 111

Advertising Revenue Marketing Retention 111

Peter Winick

MARCH 2, 2023

In addition, we can help you implement marketing, research, and sales. So I think the difference is that with Salesforce, this is obviously B2B, right? If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. So give me maybe compare and contrast or.

Advertising 130

Advertising Benefits Marketing Media 130

Peter Winick

OCTOBER 10, 2022

Andy Paul is the author of “Sell Without Selling Out,” Host of the “Sales Enablement Podcast with Andy Paul,” and is a Top 50 Global Sales Expert, consulting with the biggest businesses in the world. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Marketing 189

Marketing Sales Sales B2B 189

Peter Winick

OCTOBER 3, 2022

When attempting to measure and reach scale, thought leaders often look to social media metrics such as followers, engagement, and likes. In addition, we can help you implement marketing, research, and sales. It’s really easy to get confused by social media metrics and even get wrapped up in them. Good progress.

Scaling 130

Scaling Marketing Metrics Advertising 130

15Five

FEBRUARY 22, 2017

It’s important to not only set goals, but to outline specific metrics that will help you measure the success of your efforts at the company, department, and individual levels. Karri Bishop is a marketing communications specialist at TechnologyAdvice , a B2B marketing firm that connects buyers and sellers of business technology.

Revenue 30

Revenue Employee Engagement Performance Management Metrics 30

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?

Marketing 75

Marketing Metrics Retention eCommerce 75

Peter Winick

JUNE 29, 2023

They discuss thought leadership strategy (and how to create one), as well as the baseline criteria and metrics you should use, the warning signals that your strategy isn’t working, and the importance of alignment across the organization. In addition, we can help you implement marketing, research, and sales. So let’s begin.

Sales 130

Sales Sales Education Scaling 130

LSA Global

APRIL 16, 2021

A Sales Leader’s Dilemma – Top Ways to Grow Revenue There are only so many actions available to a sales leader to profitably grow revenue. The art is identifying, agreeing to, and committing to top ways to grow revenue for you and your sales team. Which sales growth lever should you pull?

Revenue 36

Revenue Sales Sales B2B 36

Chief Executive

DECEMBER 1, 2022

Ten or 20 or 40 strategic accounts drive 80 percent of revenues for most organizations,” says Dave Irwin, president of Polaris I/O, a B2B customer-retention software platform. In the B2B world, suppliers often enjoy “champions” inside companies. The company was founded on the idea that no sale is more important than a single customer.

Retention 98

Retention Travel Software Digital Transformation 98

Help Scout Leadership

JUNE 22, 2021

Customer service, when done well, has just as much impact as a strong sales funnel or excellent marketing efforts. It’s easier to make a sale when your customers feel supported, and word-of-mouth marketing after an extraordinary experience is one of the best pitches on the market. There are a few metrics that stand out.

Media 128

Media Sales Sales Marketing 128

Andrew Chen

NOVEMBER 1, 2021

Network effects emerge when products, like marketplaces, social apps, B2B collaboration tools, and so on, get more useful the more users that are on them.In Direct sales and product-led viral growth for most B2B collaboration apps. Outcomes : At least one scalable growth strategy.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

NOVEMBER 3, 2021

I plan to write a few essays on this topic — it’s relevant, given the new trend of “Product-Led Growth” in B2B, and the resurgence of new social apps in the wave of Creator Economy startups. This is a powerful metric, because it adds up. And by the way, you can order my upcoming book here! thanks, Andrew.

Retention 72

Retention Marketing Metrics Media 72

Andrew Chen

JUNE 25, 2019

Tactic #4: Run direct sales. Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Retention metrics roundup of articles and links by Andrew Chen. Once you reach scale, fraud becomes a real issue. Watch for it as you grow, and invest in addressing it. Here’s Why.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

Tactic #4: Run direct sales. Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Retention metrics roundup of articles and links by Andrew Chen. Once you reach scale, fraud becomes a real issue. Watch for it as you grow, and invest in addressing it. Here’s Why.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 13, 2018

Above: When you just look at the cross-section of companies in the industry, many of the newest and best B2B and consumer companies have all built growth teams. It provides an underlying system for increasing metrics whether it’s revenue, acquisition, retention, engagement, or another key business metric.

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110