Andrew Chen

FEBRUARY 26, 2024

In my case, I was very interested in the state of the art on growing users, metrics, network effects, and marketing. And that’s how I ended up being exposed first to concepts like retention curves, DAU/MAU, viral loops, and so on. I asked everyone about this topic, and began to develop my own ideas that I would share freely.

A/B Testing 123

A/B Testing Metrics Retention Engineering 123

SME Strategy

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. For example, let's say your organization's goal is to increase revenue.

Strategic Planning 98

Strategic Planning Manager Implementation Software 98

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Why offline products are so compelling for acquiring customers. High frequency versus episodic usage products.

Marketing 75

Marketing Metrics Retention eCommerce 75

Walk Me

JULY 18, 2022

Supply managers with metrics of change progress. Consistency and metrics are two of the most potent tools in change management. Goals must be aware of resource limitations such as budget and physical tools used and clear a timeline including metrics or Key Performance Indicators (KPI) to record progress. How they communicate.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Get Lighthouse

DECEMBER 15, 2022

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. Is it publishing your revenue metrics so the whole world can see it?

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. The problem is that the Growth Accounting Framework provides for lagging metrics.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

NOVEMBER 1, 2021

It’s usually a 100% focus on acquisition — and not much on retention at all, so it’s more hustle and less notifications/email-led. Roadmap : Testing a series of more scalable growth channels, showing that if one network can be built, then multiple networks might be launched as well.

Scaling 82

Scaling Marketing Recruitment B2B 82