A/B Testing, eCommerce, Metrics and Revenue

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

A/B Testing

eCommerce

Metrics

Revenue

Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look

Andrew Chen

JULY 2, 2018

Then your revenue/installs/whatever goes up by +10% right? This is why you can’t add up your A/B test results. Similarly, this is a reason to be skeptical of vendors and 3rd parties who have case studies that’ll increase your revenue by X just because they increase their ad conversion rate (or whatever) by X.

A/B Testing

A/B Testing Revenue eCommerce SaaS

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?

Marketing

Marketing Metrics Retention eCommerce

OrgDev Digest

Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Stay Connected