Andrew Chen

JULY 2, 2018

Then your revenue/installs/whatever goes up by +10% right? If you’re at a big company and another team publishes a test result, make sure you agree on the actual final metric you’re trying to impact – whether that’s revenue, highly engaged users, or something else. When a +10% isn’t really a +10%.

A/B Testing 100

A/B Testing Revenue eCommerce SaaS 100

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

JULY 10, 2018

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. Andrei Brasovean (Accel) gives a comprehensive list of Marketplace metrics. Amazing, thoughtful preso. Must watch.

Metrics 110

Metrics Retention eCommerce User Experience 110

Walk Me

JANUARY 3, 2024

Training firms and learning and enterprise development departments deploy training management systems (TMS) to optimize training operations to increase employee productivity and revenue. Real-time Tracking and Accountability Metrics: Monitors progress and ensures accountability effortlessly.

Manager 52

Manager Software Compliance User Experience 52

Andrew Chen

AUGUST 6, 2018

In ecommerce marketplaces it’s power sellers, in ridesharing platforms it’s power riders, and in social networks it’s influencers. While DAU/MAU — dividing daily active users (DAUs) by monthly active users (MAUs or monthly actives) — is a common metric for measuring engagement, it has its shortcomings.

SaaS 111

SaaS Metrics eCommerce B2B 111

Andrew Chen

MAY 14, 2018

First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. Adam: We’ve seen a lot of high-profile startups (particularly in the ecommerce space) raise hundreds of millions of dollars and go all-in on acquisition. Full Interview with Adam Risman (Intercom).

SaaS 71

SaaS Retention B2B eCommerce 71