UVA Darden

JANUARY 12, 2023

Operations & Technology. The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/B tests. The first problem I’ve observed has to do with onboarding generalists.

A/B Testing 111

A/B Testing Engineering Digital Transformation Manager 111

Andrew Chen

NOVEMBER 1, 2021

Ask the operators inside a company though, and you’ll hear a different story: A rapidly growing network wants to both grow as well as tear itself apart, and there are enormous forces in both directions. It requires the founders to be very involved onboarding users, sometimes one-by-one, into the product. Hitting the Ceiling.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. And the placements that OpenTable got in the restaurant book both physically in the restaurant but particularly in the restaurant’s website was the key engine that got the network effect started. They have to get, you know… Sonal: It’s like the onboarding experience.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

JUNE 25, 2019

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. product, marketing, engineering, data science, design, content, and finance. Examples : Tips : Takes very few people to operate, should pay for itself from day 1.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. product, marketing, engineering, data science, design, content, and finance. Examples : Tips : Takes very few people to operate, should pay for itself from day 1.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 1, 2018

One of the reasons I’ve been excited about being a professional investor is the ability to apply my skills as an operator. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Education during onboarding helps too.

Metrics 111

Metrics Scaling Marketing Media 111