Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. And the placements that OpenTable got in the restaurant book both physically in the restaurant but particularly in the restaurant’s website was the key engine that got the network effect started. They have to get, you know… Sonal: It’s like the onboarding experience.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2021

It requires the founders to be very involved onboarding users, sometimes one-by-one, into the product. Direct sales and product-led viral growth for most B2B collaboration apps. Or if you just put X engineers on Y product optimizations, then the growth rate increases by Z. There were projects to help with A/B testing (Morpheus!),

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Tactic #3: Offer a referrals program. Tactic #17: Optimize conversion.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. This includes CEOs/founders, VPs, PMs, marketing folks, data science, engineers, and so on. Education during onboarding helps too. This is your forecast.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

JUNE 25, 2019

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Tactic #3: Offer a referrals program. Tactic #17: Optimize conversion.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. You’d want an Android and iOS engineers.

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110