Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. Promote it throughout the user experience.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

NOVEMBER 1, 2021

For example, the Acquisition Effect is powered by viral growth and the user experience that compels one set of users to invite their others into the network. Direct sales and product-led viral growth for most B2B collaboration apps. There were projects to help with A/B testing (Morpheus!),

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. Promote it throughout the user experience.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

NOVEMBER 13, 2018

Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. We’ve come to see that “design thinking” and “agile engineering” are their own systems of organizational structures, workflows, philosophies, and skillsets.

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110