Andrew Chen

AUGUST 8, 2022

It seems as though every consumer app has implemented some form of a referral program, though I argue it really kicked off in ~2008, which is when Dropbox’s innovative referral program was rolled out. We see the same rough patterns in referral programs that are implemented across the industry. Why focus on new users?

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. Nevertheless, the best practice was implemented and shipped.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

NOVEMBER 13, 2018

Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. Growth PM: A product manager that’s responsible for the experiment roadmap. Growth engineer: An engineer who’s focused on technical decisions and implementing experiments.

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110