Andrew Chen

OCTOBER 17, 2017

Signup and onboarding. Optimization : A/B testing growth levers – from email/SMS/push copy – to when/how to reach out. This solution, coined in recent years by James Currier and the NFX crew, is to build a “ market network ” that’s part SaaS tooling and part marketplace. Setting up payment.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. And you can start to draw conclusions, sort of a natural A/B test in order to do that. They have to get, you know… Sonal: It’s like the onboarding experience. Is a tricky one in some cases like subscription Hulu, Netflix, and then also in the SaaS world.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2021

SaaS products often grow inside of companies — landing and expanding — which also jumping between companies as employees share products with partner firms and consultants. It requires the founders to be very involved onboarding users, sometimes one-by-one, into the product. There were projects to help with A/B testing (Morpheus!),

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Dozens of angel investments and advisory roles in SaaS, marketplaces, etc. Education during onboarding helps too. 100+ hours of interviewing and prep.

Metrics 111

Metrics Scaling Marketing Media 111