Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. Part one of this conversation focuses specifically on the aspect of user acquisition for growth, and then we cut off and go into the aspects of growth for user engagement and retention, in the next episode. Part 2: Engagement and Retention.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

OCTOBER 17, 2017

The travel is intensive. Sometimes there will be stronger cross-network growth across geographies than you initially imagine, enabled by factors like Airbnb’s global travel use case, which can supercharge your addressable market. We work with existing accredited, licensed, and insured hire car owners). Or perhaps all of them!

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

JUNE 25, 2019

affordable and unique travel experiences for guests, and great income for hosts. To launch a city, we’d travel there and hold a meetup. Converting travelers to hosts definitely moved the needle when we launched a new market. What : Getting new users to a key milestone that you believe is important for long-term retention.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

affordable and unique travel experiences for guests, and great income for hosts. To launch a city, we’d travel there and hold a meetup. Converting travelers to hosts definitely moved the needle when we launched a new market. What : Getting new users to a key milestone that you believe is important for long-term retention.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 1, 2021

It’s usually a 100% focus on acquisition — and not much on retention at all, so it’s more hustle and less notifications/email-led. Similarly, product folks from highly quantitative categories like travel, games, and marketplaces tend to do well. Both acquisition and retention both become priorities.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Maybe you’re international – an important use case for travel-oriented apps like Uber. 3) And finally, to prioritize and make decisions that impact the future.

Metrics 111

Metrics Scaling Marketing Media 111