Andrew Chen

AUGUST 23, 2021

Similarly, the era of edited, posed travel, food, and concert photos showing the top 1% of peoples’ lives is creating a fake reality that is repetitive. People solve this with ideas like wait list hacks, A/B tested invite flows, contact importers, “people you may know” algos. This worked at first since it was a spectacle.

A/B Testing 96

A/B Testing eCommerce Media Small Business 96

Andrew Chen

DECEMBER 26, 2018

Dear readers, Wow, so 2018 was a year with a lot of change – I started a new job, recommitted myself to writing (and tweeting), traveled a little too much, moved back down to Palo Alto (temporarily!), Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look. and much more.

Metrics 80

Metrics A/B Testing Transportation Marketing 80

Andrew Chen

DECEMBER 26, 2018

Dear readers, Wow, so 2018 was a year with a lot of change – I started a new job, recommitted myself to writing (and tweeting), traveled a little too much, moved back down to Palo Alto (temporarily!), Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look. and much more.

Metrics 40

Metrics A/B Testing Transportation Marketing 40

Andrew Chen

OCTOBER 17, 2017

The travel is intensive. Sometimes there will be stronger cross-network growth across geographies than you initially imagine, enabled by factors like Airbnb’s global travel use case, which can supercharge your addressable market. We work with existing accredited, licensed, and insured hire car owners).

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

JUNE 25, 2019

affordable and unique travel experiences for guests, and great income for hosts. To launch a city, we’d travel there and hold a meetup. Converting travelers to hosts definitely moved the needle when we launched a new market. The truth is that at the root of Airbnb’s success was a very good idea?—?affordable Airbnb Germany.

User Experience 111

User Experience Retention Marketing Travel 111

Vantage Circle

JANUARY 31, 2023

Be a Cereal Entrepreneur They want their teams to reinvent travel and transform their bold ambitions into reality with their determination and creativity. So they ran an A/B test, and the results were in Tom’s favor. They want their people to have an entrepreneurial drive- who knows how to go forward with their big ideas.

Diversity 104

Diversity Inclusion Accounts Operations 104

Andrew Chen

JANUARY 23, 2017

For Airbnb, you invite your friends so that both of you can get $35 in travel credit. There’s a clear call to action, and a channel these messages travel upon. This is the realm of A/B testing, funnel optimization, viral loop construction, building viral content, and creating sticky products.

Media 100

Media Marketing Advertising A/B Testing 100