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Ad-Free or Ad-Full? Streaming and the Media Diet Dilemma

UVA Darden

Now, as many popular streaming services have subscription plans with different levels of advertising or no ads at all, advertisers run the risk of paying for a spot that will never reach a large chunk of their intended audience. Ad-Free or Ad-Full? per month for a “basic with ads” plan, supplementing its pricier ad-free plans.

Media 98
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The Personality Traits of Streaming Services: What Roles Do Original Series Play?

UVA Darden

burtonc Tue, 03/21/2023 - 16:38 20 March 2023 Marketing & Sales Strategic Marketing Digital Transformation Caroline Newman “Watching television” means something different than it did 10 years ago. And can you keep them long enough to show them advertisements?” How might it further change in the age of streaming services?

Revenue 96
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Is Generative AI a Disruptive Paradigm-Shifter? The Questions to Ask

UVA Darden

The Questions to Ask burtonc Wed, 08/09/2023 - 16:15 21 July 2023 Operations & Technology Entrepreneurship & Innovation Modern Global Leadership Digital Transformation Artificial intelligence is all the rage. The car will become a platform, opening up an entire ecosystem of adjacent business opportunities.

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5 STAGES OF AI MATURITY IN MARKETING: A BLUEPRINT FOR THE MARKETING REVOLUTION

UVA Darden

Starting as an online marketplace for buying and selling goods, Alibaba has evolved into a data-centric ecosystem that links together vendors, advertisers, service providers, logistics firms, manufacturers and financial service providers.