UVA Darden

FEBRUARY 2, 2023

Now, as many popular streaming services have subscription plans with different levels of advertising or no ads at all, advertisers run the risk of paying for a spot that will never reach a large chunk of their intended audience. Netflix, for example, launched tiered subscription services in November, allowing users to pay $6.99

Media 98

Media Advertising Revenue Digital Transformation 98

UVA Darden

MARCH 21, 2023

It’s a question that may significantly be affected by revenue sources. Several streaming services have managed to produce original hits that seize our collective attention even in a saturated market — think Stranger Things on Netflix or Game of Thrones on HBO Max. And can you keep them long enough to show them advertisements?”

Revenue 96

Revenue Metrics Media Advertising 96

UVA Darden

AUGUST 23, 2023

Beyond this rich-get-richer or prominence-breeds-prominence angle, the study addresses a longstanding challenge: forecasting the impact of advertising campaigns before they unfold. Historically, predicting campaign outcomes has been a formidable task laced with uncertainties. How to predict success?

Marketing 81

Marketing Sales Sales Diversity 81

UVA Darden

NOVEMBER 10, 2023

With a solid foundation, a wealth of data and advanced AI expertise, businesses can now explore monetization. “This may involve developing a new business model, offering AI as a service to other companies or creating revenue streams by capitalizing on the AI capabilities they’ve cultivated,” Venkatesan said.

Marketing 59

Marketing Digital Transformation Operations Business Administration 59