Vantage Circle

MARCH 13, 2019

“There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf. In this epoch of aggressive yet convenient advertisement campaigns, it's easier to get lost, now more than ever. Most platforms allow you to target your advertisement to prospect. Research. Target Audience.

Advertising 40

Advertising A/B Testing Marketing Media 40

Walk Me

AUGUST 1, 2022

It also allows businesses, in general, to understand what KPI-based improvements are needed and generate more revenue growth as a direct result. When collaborative strategies are successfully implemented and delivered, it becomes a lot easier to manage projects, analyze complex data, and take effective control of your entire team.

Manager 52

Manager Project Management Metrics ROI 52

Andrew Chen

NOVEMBER 13, 2018

It provides an underlying system for increasing metrics whether it’s revenue, acquisition, retention, engagement, or another key business metric. Growth PM: A product manager that’s responsible for the experiment roadmap. Growth engineer: An engineer who’s focused on technical decisions and implementing experiments.

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110