Andrew Chen

NOVEMBER 13, 2018

Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. It provides an underlying system for increasing metrics whether it’s revenue, acquisition, retention, engagement, or another key business metric. New user experience.

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. It could create a strong advantage around paid marketing if a product has high subscription retention or ARPU, allowing them to make higher bids in the various ad networks. I’m looking for startups that can change the game there.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. It could create a strong advantage around paid marketing if a product has high subscription retention or ARPU, allowing them to make higher bids in the various ad networks. I’m looking for startups that can change the game there.

Advertising 40

Advertising Revenue Media Marketing 40