Andrew Chen

NOVEMBER 1, 2018

While there were people thinking about user acquisition and ad tech, and some early consumer teams (like Eric Ries’s IMVU) thinking about cohort curves to mention retention, it hadn’t been centralized into a team that could execute against it. Thinking about new user experience, engagement metrics, and other important concepts.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

NOVEMBER 13, 2018

Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. It provides an underlying system for increasing metrics whether it’s revenue, acquisition, retention, engagement, or another key business metric. New user experience.

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110

Andrew Chen

MAY 28, 2019

It could create a strong advantage around paid marketing if a product has high subscription retention or ARPU, allowing them to make higher bids in the various ad networks. For some users, the app is a basic, functional listening app, as compared to other media apps and products, with rudimentary categorization and discovery features.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

It could create a strong advantage around paid marketing if a product has high subscription retention or ARPU, allowing them to make higher bids in the various ad networks. For some users, the app is a basic, functional listening app, as compared to other media apps and products, with rudimentary categorization and discovery features.

Advertising 40

Advertising Revenue Media Marketing 40