Help Scout Leadership

APRIL 27, 2021

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. 6 user adoption strategies for B2B SaaS businesses.

SaaS 94

SaaS Onboarding B2B Marketing 94

Andrew Chen

NOVEMBER 15, 2021

I saw it first-hand at Uber, which scaled to billions in revenue, and also within startups at Andreessen Horowitz, which has funded companies from Github, Coinbase, and Figma to Clubhouse and Airbnb. How to get them started, how to scale them, and what it’s like to compete.

Scaling 63

Scaling Operations Revenue Metrics 63

Brian Balfour

JANUARY 11, 2018

We’ve all heard the rallying cry of the “One Metric That Matters”. But blindly buying into the concept of the one metric that matters (OMTM) is a fatal oversimplification. The one key metric can make you think that is not important.” 4 Reasons OMTM is Misleading Even the name “One Metric That Matters” is problematic.

Metrics 105

Metrics Retention Revenue SaaS 105

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. And then we layered in payment integration and each time we did that the total growth of the company would actually accelerate which is very hard to do at scale. .

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. Or are you trying to scale its success? It’s asked often for good reason. Or are you focused on fending off competitors? Escape Velocity.

Scaling 82

Scaling Marketing Recruitment B2B 82

Peter Winick

OCTOBER 10, 2022

As a consultant, he teaches business owners to streamline their marketing approach, increase revenue, and scale strategically. It’s more focused on, on that as a metric. In this case, B2B selling. John Jantsch is the President and Founder of “Duct Tape Marketing,” and author of “Duct Tape Marketing.”

Marketing 189

Marketing Sales Sales B2B 189

Peter Winick

JUNE 29, 2023

They discuss thought leadership strategy (and how to create one), as well as the baseline criteria and metrics you should use, the warning signals that your strategy isn’t working, and the importance of alignment across the organization. Those are the pieces that cause an idea to reach scale further and faster.

Sales 130

Sales Sales Education Scaling 130