article thumbnail

How to Expand Your Business Online

Zenefits

And while brick-and-mortar businesses took a hit in 2020, online businesses grew sales by 15%. Social media to amplify sales. These are: Google Ads — If you plan to run advertisements for sales, products, or even just to get traffic, you will need to sign up for a Google Ads account. Improve our virtual onboarding experience.

B2C 52
article thumbnail

Using Thought Leadership to Earn Your Way Into Sales Consideration | Steve Watt

Peter Winick

An interview with Steve Watt about enabling sales and thought leaders for the long game. ” It’s also about the “expedition leaders,” people who can share those ideas and insights, and bring others onboard – even if they didn’t create the maps themselves. Contact us for more information.

Sales 240
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Crafting a Successful Employee Spotlight Program

Zenefits

Such employee appreciation programs can contribute to high morale, increased productivity, and increased business sales. Employee retention leads to high business sales through teamwork and consistency, a tangible benefit of the employee spotlight program. Improve our virtual onboarding experience. Tap into intrinsic motivation.

Retention 102
article thumbnail

How To (Actually) Calculate CAC

Andrew Chen

CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and sales funnel. B2C companies supported by ad models are a little different. Example 2: SaaS Company w/ Inside Sales. Here’s an example.

SaaS 111
article thumbnail

How to Become an Effective Diversity-Focused Recruiting Leader?

Vantage Circle

They can't onboard candidates from different ethnicities, beliefs, cultures, and races for some reason. Moreover, B2C services, especially online stores, focus more on diversity in their key departments. This includes marketing, sales, and customer support.

article thumbnail

28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

Tactic #4: Run direct sales. Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. This allowed us to onboard inventory we previously couldn’t, and gave existing hosts more optionality in how they marketed to and serviced those guests. Cost : Medium.

article thumbnail

28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

Tactic #4: Run direct sales. Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. This allowed us to onboard inventory we previously couldn’t, and gave existing hosts more optionality in how they marketed to and serviced those guests. Cost : Medium.