Peter Winick
DECEMBER 18, 2022
And as a general rule, when you’re moving into the B2C space, that’s marketing. It’s high volume, low ticket, sales funnels, etc. Moving into enterprise, large-scale organizational sales, corporate sales, which is where we quite frankly as an organization spend most of our time working with our clients.
Andrew Chen
DECEMBER 20, 2016
CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and sales funnel. B2C companies supported by ad models are a little different. Your marketing/sales expenses are so consistent that it normalizes itself out over time.
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