Book Metrics ROI Scaling 
Peter Winick
DECEMBER 5, 2022
An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? The result was shocking! Transcript.
Vantage Circle
DECEMBER 21, 2022
Business leaders have been using various employee engagement metrics to assess the level of engagement in their organization and improve upon it. The Net Promoter Score is a metric developed in 1993 by Fred Reichheld and later adopted in 2003 by Bain & Company and Satmetrix to predict customer satisfaction and referral.
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Peter Winick
DECEMBER 1, 2022
What its roles and responsibilities are, where it sits within the organization, and then what are the measurements, metrics and outcomes? This consultancy will byline an article on HBO or write a book, say smart things somewhere. And we had them speaking on behalf of the organization, and we had their name on the book.
Andrew Chen
JUNE 25, 2019
As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. We then called these hosts to help them convert their requests into bookings.
Get Lighthouse
DECEMBER 15, 2022
Is it publishing your revenue metrics so the whole world can see it? As McCord quotes in her book, companies that "fostered honest feedback and had more open communication" had a 270% better return on investment over a 10 year period than those that did not. She felt they were a huge waste of time with limited ROI.
Andrew Chen
JUNE 25, 2019
As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. We then called these hosts to help them convert their requests into bookings.
Andrew Chen
MAY 28, 2019
As new tech platforms hit scale, we on the consumer team have been closely watching the future of media and the technology driving it — in all forms. per short, serialized book chapter, or anywhere from $10 to $45 for paid audio courses. There are now over 700K free podcasts available and thousands more launching each week.
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