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Writing a Better Business Book | Josh Bernoff

Peter Winick

Tips for planning, writing, and promoting a business book. An interview with Josh Bernoff about getting your book on the shelf and discovering what success means to you. A lot of thought leaders have authored books, eager to get their insights out into the world. You must understand the needs of your book to find the right fit.

Marketing 286
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The 25 Best Entrepreneur Books on Marketing, Sales, and Support

Help Scout Leadership

We compiled the 25 best books for entrepreneurs on marketing, sales, and customer service. Each book is a must-read for aspiring entrepreneurs. Read the full article

Sales 75
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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. An interview with Nick Gray about the steps required to take his book from the consumer market to the enterprise market. It’s hard to create a successful strategy to take a book beyond the consumer market. What can you do to ensure the success of your work?

Scaling 130
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Growth Is A Leadership Issue, Not A Sales Issue

Eric Jacobson

Edinger , author of the new book, The Growth Leader. Growth is a leadership issue, not a sales issue,” he adds. His book explains why that is true. And why the relationship that executives and leaders have with the sales organization is among the most important elements of growth leadership.

Sales 90
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Strengthening a Brand with a Book | Michael Tuggle

Peter Winick

An interview with Michael Tuggle about writing a book that enables challenger brands to break out. Michael discusses what it was like working with his partner for more than 6 months of writing, and another 12 months of editing, in order to bring their book to life. When writing a book don’t edit yourself as you go.

Marketing 130
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How to Effectively Publish and Monetize Your Book | Michelle Gladieux

Peter Winick

An honest appraisal of how hard it is to market a book. An interview with Michelle Gladieux about finding her audience and getting her book into their hands. Michelle’s first book is Communicate with Courage: Taking Risks to Overcome the Four Hidden Challenges. So the book is fairly recent, came out about six months ago.

Marketing 130
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Marketing With A Book To Find New Clients Now!

Forbes Leadership

Do you know the flowchart steps to writing a book? You should know them, because the number one business development tool to attract high-paying clients is publishing a book, and speaking about the book is the number one sales strategy. Here are those steps.