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The Personality Traits of Streaming Services: What Roles Do Original Series Play?

UVA Darden

burtonc Tue, 03/21/2023 - 16:38 20 March 2023 Marketing & Sales Strategic Marketing Digital Transformation Caroline Newman “Watching television” means something different than it did 10 years ago. It’s a question that may significantly be affected by revenue sources.

Revenue 96
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Ad-Free or Ad-Full? Streaming and the Media Diet Dilemma

UVA Darden

It is also a dilemma for streaming services for which advertising is seen as a potentially stable revenue source. Advertising revenue may be steadier than streaming service subscriptions, which may vacillate with consumer churn. Ad-Free or Ad-Full? per month for a “basic with ads” plan, supplementing its pricier ad-free plans.

Media 98
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5 STAGES OF AI MATURITY IN MARKETING: A BLUEPRINT FOR THE MARKETING REVOLUTION

UVA Darden

Venkatesan’s research focuses on developing customer-centric marketing strategies that provide measurable financial results.